ViviMae Labs
Social PR Consultancy

ViviMae Labs (formerly Adrienne Sheares Consulting) a social PR consultancy specializing in 1-1 work sessions (VIP days), corporate training, workshops, and strategic advising.

 What does ViviMae mean? The name is a hybrid of the two matriarchs of  Adrienne's family (Vivian + Ora Mae Myles). '

Like your brand, these women represent a rich history, strong foundation and something special.  The labs part of the name describes the process of taking that special something and leveraging it so your organization can reach its goals.

 

Clients

Includes current and former clients of ViviMae Labs & Adrienne Sheares Consulting.

“Adrienne is certainly a force to be reckoned with when it comes to strategic digital communications and public relations. I leaned on her completely for our digital comms strategy.”
— RAE PICKETT, HEAD OF COMMUNICATIONS, YOUNG INVINCIBLES
 

Creative

IMMERSIVE STRATEGIES

ISSA RAE PRODUCTIONS (Now HooRae)

THE ROOT

EdTech/B2B SaaS

DISCOVERY EDUCATION

LEGENDS OF LEARNING

BRIDGEEDU

Non-Profit/Advocacy/Social Impact

AARP

CITIES OF SERVICE

VALUES PARTNERSHIPS

 

Testimonials

 
“Adrienne has created a culture of testing and reporting on the AARP Advocates social team. Her detailed reporting and insights allow me to optimize performance and know which tactics will increase the odds of us hitting our goals.”
— Jennifer Beam, Social Media Director at AARP
“One thing that stood out about Adrienne’s work is that she uses research and data to fuel her creative social program recommendations. Her comprehensive social media audit helped Discovery identify more efficient ways to reach customers and increase engagement. ”
— GILLIAN KAGIN, DIRECTOR OF MARKETING OPERATIONS, DISCOVERY EDUCATION
“Adrienne’s creativity and passion helped CapMacDC form new partnerships with Google and the DC startup community, helping our already popular food truck optimize our digital footprint.

”
— VICTORIA HARRIS,C0FOUNDER OF CAPMAC DC
“I’ve had the opportunity to serve as Adrienne’s direct supervisor, vendor, and her client. She is not only passionate about social media, she backs up her gut instincts with data and thoughtful insights. Beyond social, she makes sure everything ties back to overall marketing goals.”
— GEOFF LIVINGSTON, CMO OF LEGENDS OF LEARNING
 
 

Services

 

Employee Brand Advocacy - LinkedIn (Starts at $8,000)

In an increasingly crowded online space, it’s critical for organizations to diversify outreach channels. Amplify your brand and message with the help of your talented workforce.

On average, employee networks have 10x more connections than a company has followers (The Official Guide to Employee Advocacy). 

You may think that you can just buy software and tell employees to post content on their social channels, but it’s not that simple. Employees are often stuck on what to post and worried they’ll get in trouble for sharing the wrong thing or the right thing in the wrong way.

I’ll work with the most talented people in your workforce and get them inspired and excited about becoming a thought leader on social media for your organization. 

Workshop Overview

  • Cultivating your brand

  • Amplifying your expertise (thought leadership development)

  • LinkedIn training (how to use and maximize the platform)

What’s included: 

  • Stakeholders meeting to ensure training aligns with organizational objectives and goals 

  • Group workshop of up to 20 people

Training: Integrating Social Media into PR Department (Starts at $8,000)

If your PR department is siloed from social media, or your team isn’t confident about using the medium for their work, you’re missing a huge opportunity. 

According to MuckRack, 76% of journalists say Twitter is their most valuable social network. Considering social media influences everything from the stock market to elections, it’s unsurprising that the media view Twitter as necessary for their work. 

This customizable workshop will bring your PR department into the 21st century.

Workshop Overview

Participants will learn how to:

  • Research, engage, and pitch journalists using social media 

  • Use social listening to understand and leverage trends 

  • Use social media to attract PR opportunities (media coverage, speaking engagements, features, interview requests)

  • Creating social content with media and influencers in mind

 

Fractional Social Media Director (Starts at $5,000 per month)

I’ll work with your social media team as a coach and trainer hybrid. I’ll help them navigate the rapidly evolving social media landscape, troubleshoot problems, offer guidance and insights, and help them better measure social media’s value.

  • Templates for Crisis Plan

  • Community Management Guidelines

  • Reponse Escalation Protocol

  • Bi-weekly check-in

  • Standard Operating Procedures

  • Consulting/Office Hours

Customized Workshop (Starts at $5,000)

Don’t see a workshop within the PR social media realm that you need? Get in touch.