What does a personal brand have to do with options? Having a brand means people reach out to you with consulting, speaking opportunities, media opportunities, even offering you a job. Since my motto is "work smarter, not harder," I came up with tactics and strategies that can be easily maintained and scalable.
Read MoreWhen I became fully self-employed three years ago, I had a long list of things I wanted to invest in to ensure my social media consultancy was a success. My checklist included standard items like getting a website, securing an LLC and finding a business banking account. Missing from my list was anything pertaining to my mental health.
Read MoreWarning: Long backstory alert!
Ah, the memories of being a recent college graduate during the Great Recession. If you weren’t sure if the real world was a soul-suckingly cold place, there’s nothing like a financial downturn to let you know you aren’t on the quad anymore.
Read More“I really wish I had some bereavement leave,” I said aloud to no one in particular. I was exhausted. I had been in three cities in 24 hours. My stepfather had suddenly passed away while I was out of town in Boston, visiting with some college friends.
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