“Social media management doesn’t require any real skills, it's just fun and games.”
Did that just make you cringe!?!
Photo of: Adrienne Sheares
The reality is, you’re…
Overwhelmed
Underpaid
Struggling to set boundaries
Wearing too many hats
Frustrated trying to figure out how to show the VALUE of what you do
“Being a social media marketer was a dream of mine, but lately, it drains the life outta me!”
You’re absolutely working your butt off, but have no idea how to prove your worth, get respected for what you do, and get paid what you are worth.
You realize that the industry isn’t set up to support you.
Your career growth is stagnant because you have no idea where you’re finding the time to grow!
Every time you start your day you feel overwhelmed and confused.
“How is it that they can’t see the value in my work!?!”
I see you out there hustling, doing literally everything to get noticed. You’re crushing the social media game, and you’re tired.
There’s so much to manage and you’re overwhelmed with all the things you have to do...creating video, writing copy, customer service, graphic design, and whatever the hell else they have you doing.
Your expertise is often overlooked. You may not even be included in key meetings where social media is discussed.
Eventually taking over your life and you don’t have time for enjoying anything you want to.
I have good news, it’s not you. The system is not set up to support you from the start. No one tells you how to set boundaries so you don’t get burnt out, and position yourself so your value is undeniable.
This is the exact system I use to help get my sh*!t in order, and deliver results to my employers and clients so they saw the value in what I do. This same system helped me advocate for other resources and improve my job when the company was laying people off. This system has also benefited my client’s social media team, repositioning them as experts instead of glorified interns.
Here’s what’s included:
The Storytelling with Data Workbook to walk you through 7 simple steps to change what you think about data, especially numbers, so you can better deliver strong insights about your social media program through the story they're telling and show value. You’ll get tips and strategies that I use to leverage data to remove chaos from my social media jobs.
The Storytelling with Data Tracking Planner will keep you accountable, help you get in the habit of reporting regularly, and ensure your wins don’t fall through the cracks. Track weekly, monthly and quarterly. Bonus - there’s a template for a quarterly report. Make this Data Tracking Planner your own with this Canva template or simply use the editable PDF or Google Doc.
The Social Media Performance Tracking Template so you can customize your exported social media data and be more equipped to ask for a seat at the table. Perfect for anyone who wants to get granular and those without fancy analytic tools (no software required except for Excel or Google Sheets)
An Instruction Sheet for the Social Media Performance Tracking Template so you can start making positive changes on day one. Don’t worry if you don’t know how to make Pivot tables (I've got you covered)
SOS for Social Media Pros: Storytelling with Data: Measure Better Bundle
You can’t afford not to invest in your storytelling reporting & measurement skills. The $147 price tag is for a limited time only, the price will go up in a few weeks. I charge my clients upwards of $100 per hour for my expertise. I’m giving you access to my proven methods and strategies and templates for a fraction of the cost. What are you waiting for? You will without a doubt learn how to set boundaries, show your value, and give yourself options.
Photo of: Adrienne Sheares
Hey Friend!
My name is Adrienne and I’ve worked as a social media marketer for over 10 years. I created SOS for Social Media Pros because years ago, I desperately needed some SOS. Five years ago, I almost quit the profession entirely because I was burned out and felt like the worst social media manager in the world - the pace and lack of respect was killing me.
Then I discovered the art of leveraging data to not only boost social media performance but to shut bull shit down, too, - making my social media career infinitely more enjoyable.
Entrepreneurship and I go way back. I started my first business at age eight selling popcorn and soda to neighborhood kids so I could buy silly string. I've been creating businesses to solve my problems and help others ever since.
I’m a proud graduate of Spelman College and have a master's in communication from Johns Hopkins University.
For over ten years, I have created digital marketing solutions for companies such as Issa Rae (creator of HBO's Insecure), AARP, Discovery Education, Cision, The Root, and several small DC area businesses.
In addition to my marketing work, I’ve served as a co-founder of the mobile app, Urban Delivery, which was featured in top publications such as Black Enterprise, The Washington Post, and ABC News.
As a non-math person, historically, I ran away from data analytics, fast, like a world-class Olympian.
However, it’s when an opportunity arose for a social media analytics role that truly changed my perspective.
After a few rounds of interviews, I was invited to take the “math and analytics” test.
There I was, sitting in a quiet room, feeling the stress and anxiety start to take over.
I closed my eyes, took a deep breath, and realized there wasn’t anything on the test that I didn’t understand. I just had to find the story data numbers were telling me.
I got the job!
If I can figure this out, so can you! I’ll help you reframe what you think you know about social media reporting without all the trial and error that I went through.
My Reputation
“One thing that stood out about Adrienne’s work is that she uses research and data to fuel her creative social program recommendations.”
- GILLIAN KAGIN, MARKETING OPERATIONS DIRECTOR, DISCOVERY EDUCATION
“Adrienne is certainly a force to be reckoned with when it comes to strategic digital communications and public relations. I leaned on her completely for our digital comms strategy.”
- RAE PICKETT, HEAD OF COMMUNICATIONS, YOUNG INVINCIBLES
“Adrienne has created a culture of testing and reporting on the AARP Advocates social team. Her detailed reporting and insights allow me to optimize performance and know which tactics will increase the odds of us hitting our goals.”
- JENNIFER BEAM, SOCIAL MEDIA DIRECTOR AT AARP
“I’ve had the opportunity to serve as Adrienne’s direct supervisor, vendor, and her client. She is not only passionate about social media, she backs up her gut instincts with data and thoughtful insights. Beyond social, she makes sure everything ties back to overall marketing goals.”
- GEOFF LIVINGSTON, CMO OF LEGENDS OF LEARNING
Attention:
Curious marketers looking to bring a method to the madness of social media marketing!
If you’re a social media marketer, freelancer, or consultant looking to better optimize your social media marketing, and be able to better deliver juicy insights that stakeholders love, this is for you!