About
ViviMae Labs

ViviMae (pronounced Vee-Vee-May) Labs is a strategic communications advisory firm serving associations and health-focused organizations.

We help organizations overcome the strategic, communications, and internal barriers limiting revenue, engagement, and growth.

Our approach combines audience intelligence, creative problem-solving, and organizational enablement to develop effective solutions and equip teams to sustain results.

How We Help

We help organizations get more value from their strategies, people, and investments.

Strategic Assessments & Advisory
Uncover gaps in strategy, communications, and internal execution that may be limiting performance.

Audience Research & Insights
Understand changing audiences, challenge assumptions, and identify opportunities for growth and engagement.

Creative Communications & Engagement Strategy
Develop compelling narratives, campaigns, and engagement strategies that build trust, influence behavior, and drive action.

Training & Coaching
Equip leaders, staff, and stakeholders with the skills and confidence to communicate effectively and mobilize others.

Organizational Enablement
Develop playbooks, tools, and practical systems that turn strategy into action and help teams sustain progress.

When Organizations
Come to Us

Organizations come to ViviMae Labs when navigating change, pursuing new opportunities, or struggling to achieve expected results.

Common moments include:

- Stalled growth or declining revenue: When established approaches are no longer delivering.

- Changing audiences and expectations: When organizations need to remain relevant and competitive.

- Declining engagement or participation: When members, customers, or stakeholders aren't responding.

- Underperforming strategies or investments: When campaigns, programs, or initiatives aren't producing the expected return.

-Launching new initiatives: When organizations need the right strategy, stakeholder buy-in, and team capabilities to succeed.

-Organizational transitions or execution challenges: When teams need greater alignment, skills, or support to move forward.

Better strategies. Stronger execution. More meaningful results.

Meet Adrienne

Adrienne Sheares | Founder & Managing Director, ViviMae Labs

Adrienne Sheares is a strategic communications advisor, speaker, and founder of ViviMae Labs, a firm helping health-focused and membership organizations navigate change, strengthen engagement, and achieve better business results.

For more than a decade, Adrienne has worked at the intersection of strategic communications, audience behavior, and organizational effectiveness. Her expertise lies in identifying overlooked challenges, developing creative solutions, and helping organizations turn strategy into meaningful action.

Her career began during the rise of social media, when she launched a freelance communications business after graduating during the Great Recession. Through her blog and community platform, I Heart Social Media DC, she became known for helping organizations and leaders navigate emerging technologies, shifting audience expectations, and new ways of connecting with the public.

As her career evolved, so did her perspective. She recognized that even strong strategies and significant investments can fall short when organizations misunderstand their audiences, overlook internal barriers, or lack the capabilities needed to execute effectively.

Today, Adrienne leads ViviMae Labs in helping organizations uncover what's holding back results, rethink their approaches, and equip their teams to sustain progress. The firm's work brings together audience insights, strategic communications, creative problem-solving, training, coaching, and organizational enablement.

Her experience includes work with AARP, UnitedHealthcare, DC Health, and DC Behavioral Health. Her expertise and insights have been featured in ABC News, Adweek, PRWeek, and Forbes, among other outlets.

Adrienne is a graduate of Spelman College and holds a Master of Arts in Communication from Johns Hopkins University.

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