Employee advocacy is not new but has seen a resurgence in popularity in the business world. Just because your company creates content doesn't mean your employees will share it. Launching an employee advocacy program is more than flipping on a switch.
Read MoreWhat does a personal brand have to do with options? Having a brand means people reach out to you with consulting, speaking opportunities, media opportunities, even offering you a job. Since my motto is "work smarter, not harder," I came up with tactics and strategies that can be easily maintained and scalable.
Read MoreWhen I became fully self-employed three years ago, I had a long list of things I wanted to invest in to ensure my social media consultancy was a success. My checklist included standard items like getting a website, securing an LLC and finding a business banking account. Missing from my list was anything pertaining to my mental health.
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