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      <image:caption>Header from Brianne’s website. “Make your brand pop!”</image:caption>
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    <lastmod>2024-09-03</lastmod>
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      <image:title>About Me - Meet Adrienne</image:title>
      <image:caption>Adrienne Sheares is an entrepreneur, keynote speaker, storyteller, strategist, and coach. She started her first business at eight years old, a popcorn and soda stand in her suburban Philadelphia neighborhood. Her revenue goal was simple, being able to buy Silly String. Although the venture was unsuccessful, it kicked off a theme in Adrienne's life, creating businesses to solve her problems. After graduating during the Great Recession, without a job, Adrienne took advantage of the rise of social media and created a freelance social media business. She quickly positioned herself as an expert through her popular blog and meetup group, I Heart Social Media DC. With over a decade of experience, Adrienne has created social media solutions for clients such as AARP, Discovery Education, Issa Rae (creator of HBO's Insecure), Legends of Learning, Lego Dimensions, The Root, Vote.org, and more. Today, Adrienne is the proud owner of ViviMae Labs, a social PR consultancy that provides coaching, corporate training, workshops, and strategic counsel. She specializes in helping leaders use social PR to unleash their expertise and attract the opportunities they deserve. Her expertise has been featured in AARP Magazine, ABC News, Adweek, PRWeek, and more. Adrienne is a proud graduate of Spelman College and has a master of arts in communication from Johns Hopkins University.</image:caption>
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    <lastmod>2024-12-18</lastmod>
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    <lastmod>2024-09-06</lastmod>
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      <image:title>Home - Meet Adrienne</image:title>
      <image:caption>For over ten years, I’ve worked at the intersection of social media and public relations (Social PR), helping organizations increase their credibility by attracting attention from influencers and media coverage from outlets such as Buzzfeed, The Huffington Post, The Washington Post &amp; more. I’m a branding coach that helps leaders unleash their expertise, increase their visibility and position themselves for opportutnies they deserve. Ready to Unleash Your Expertise? Step into the Lab! ViviMae Labs, is a strategic communication consultancy specializing in 1:1 work sessions with executives and entrepreneurs, corporate training, workshops, and strategic advising.</image:caption>
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    <lastmod>2021-06-16</lastmod>
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      <image:title>SOS for Social Media Pros</image:title>
      <image:caption>“Adrienne has created a culture of testing and reporting on the AARP Advocates social team. Her detailed reporting and insights allow me to optimize performance and know which tactics will increase the odds of us hitting our goals.” - JENNIFER BEAM, SOCIAL MEDIA DIRECTOR AT AARP</image:caption>
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      <image:title>SOS for Social Media Pros - Make it stand out</image:title>
      <image:caption>Photo of: Adrienne Sheares</image:caption>
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      <image:title>SOS for Social Media Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SOS for Social Media Pros</image:title>
      <image:caption>“One thing that stood out about Adrienne’s work is that she uses research and data to fuel her creative social program recommendations.” - GILLIAN KAGIN, MARKETING OPERATIONS DIRECTOR, DISCOVERY EDUCATION</image:caption>
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      <image:title>SOS for Social Media Pros - Make it stand out</image:title>
      <image:caption>Photo of: Adrienne Sheares</image:caption>
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      <image:title>SOS for Social Media Pros</image:title>
      <image:caption>“I’ve had the opportunity to serve as Adrienne’s direct supervisor, vendor, and her client. She is not only passionate about social media, she backs up her gut instincts with data and thoughtful insights. Beyond social, she makes sure everything ties back to overall marketing goals.” - GEOFF LIVINGSTON, CMO OF LEGENDS OF LEARNING</image:caption>
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      <image:title>SOS for Social Media Pros</image:title>
      <image:caption>“Adrienne is certainly a force to be reckoned with when it comes to strategic digital communications and public relations. I leaned on her completely for our digital comms strategy.” - RAE PICKETT, HEAD OF COMMUNICATIONS, YOUNG INVINCIBLES</image:caption>
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      <image:title>SOS for Social Media Pros - Make it stand out</image:title>
      <image:caption>SOS for Social Media Pros: Storytelling with Data: Measure Better Bundle</image:caption>
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      <image:title>VIP DAY</image:title>
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      <image:title>About Us</image:title>
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