https://vivimaelabs.com/new-gallery daily 0.75 2017-08-13 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1502653484985-DD1GECYJZNUL5L99KVWM/ViviMaeLabs.png New Gallery https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1502653484985-DD1GECYJZNUL5L99KVWM/ViviMaeLabs.png New Gallery https://vivimaelabs.com/testimonials-clients daily 0.75 2020-10-25 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611333224-ZH4IPSUEKT19C9HDH2HT/image-asset.png Testimonials Clients https://vivimaelabs.com/about-me daily 0.75 2026-11-10 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/80bb5b48-8d03-48b4-9196-9515936bf34c/Adrienne+Green+Background.jpg About - Meet Adrienne Adrienne Sheares | Founder & Managing Director, ViviMae Labs Adrienne Sheares is a strategic communications advisor, speaker, and founder of ViviMae Labs, a firm helping health-focused and membership organizations navigate change, strengthen engagement, and achieve better business results. For more than a decade, Adrienne has worked at the intersection of strategic communications, audience behavior, and organizational effectiveness. Her expertise lies in identifying overlooked challenges, developing creative solutions, and helping organizations turn strategy into meaningful action. Her career began during the rise of social media, when she launched a freelance communications business after graduating during the Great Recession. Through her blog and community platform, I Heart Social Media DC, she became known for helping organizations and leaders navigate emerging technologies, shifting audience expectations, and new ways of connecting with the public. As her career evolved, so did her perspective. She recognized that even strong strategies and significant investments can fall short when organizations misunderstand their audiences, overlook internal barriers, or lack the capabilities needed to execute effectively. Today, Adrienne leads ViviMae Labs in helping organizations uncover what's holding back results, rethink their approaches, and equip their teams to sustain progress. The firm's work brings together audience insights, strategic communications, creative problem-solving, training, coaching, and organizational enablement. Her experience includes work with AARP, UnitedHealthcare, DC Health, and DC Behavioral Health. Her expertise and insights have been featured in ABC News, Adweek, PRWeek, and Forbes, among other outlets. Adrienne is a graduate of Spelman College and holds a Master of Arts in Communication from Johns Hopkins University. https://vivimaelabs.com/contact daily 0.75 2026-11-11 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1604645555669-VZ7WSYJVT0O3LDS2ITER/image-asset.jpeg Contact https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/b4b19822-55c7-4e63-8e54-50ff60fd62d1/IMG_5770.JPG Contact https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1604645389316-DSBHJYJ0TJ5C192U69SS/Adrienne.jpg Contact https://vivimaelabs.com/home-2 daily 1.0 2026-11-11 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603611065249-Q0HHE07IWPIF6ZHQPMGG/image-asset+%282%29.jpeg Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1604647699709-AV9M6VEUNXJ4ATZQNJ0Q/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1778634342281-L31U3BCVK82BEQ6DCB8X/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1794337214705-ISL3DOLHLF5JXSE6HQTD/unsplash-image-Xu4Pz7GI9JY.jpg Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/64ecb7bf-140a-4269-8431-8a554015cac4/Adrienne_Why+Not+Pose+Blue+Dress.JPG Home - What’s In the Way? Your organization has a strategy. A talented team. Programs and services people need. So why aren't the results adding up? Sometimes the strategy is based on outdated assumptions. Sometimes your message isn't reaching the right people. And sometimes the biggest obstacles are inside your organization—silos, competing priorities, missed opportunities, or teams unequipped to execute. The consequences are real. Lost revenue. Declining retention. Wasted spending. Missed opportunities for growth. Step into the Lab ViviMae Labs helps associations and health-focused organizations uncover what's holding back results and develop creative solutions that drive revenue, engagement, and growth. Through strategic communications, audience insights, and organizational enablement, we help teams turn strategy into action—and sustain results. Book a Call with ViviMae Labs https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/630c77d5-0ee7-4341-8895-ab1e79beba0b/Adrienne_Why+Not+Pose+Blue+Dress.jpg Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1778616059194-AYOMDDNN96BN5BH62XRV/330px-AARP_logo_2023.svg.png Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1778616191701-XD2KDY2W63ULUYWT0WU5/330px-UnitedHealthcare_%28logo%29.svg.png Home https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1778616360567-AYWFBEGD5JQND4AZSRN0/DC+Health+Logo.png Home https://vivimaelabs.com/sosforsocialmediapros daily 0.75 2021-06-16 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623372804514-HZEHKCUQ21U5QS7Y6MQF/SOS-Main+%281%29.png SOS for Social Media Pros https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623809491450-VUW5U6YTWHR0FCJEWKTK/Adrienne+Sheares-491-X3.jpg SOS for Social Media Pros - Make it stand out Photo of: Adrienne Sheares https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623811028357-WMA5LN0AYBG2MP6JZ75T/i-mnnxQNt-XL.jpg SOS for Social Media Pros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623809841184-Q4JVBM6DW0NM09DGJLMD/Untitled+design+%2820%29.png SOS for Social Media Pros - Make it stand out SOS for Social Media Pros: Storytelling with Data: Measure Better Bundle https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623781453342-V72G0RF47587NYS9O9D0/Adrienne+Sheares+-+SOS+for+Social+Media+Pros SOS for Social Media Pros - Make it stand out Photo of: Adrienne Sheares https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623808506437-I6QWDME548Y88QHHJ48V/1.png SOS for Social Media Pros “One thing that stood out about Adrienne’s work is that she uses research and data to fuel her creative social program recommendations.” - GILLIAN KAGIN, MARKETING OPERATIONS DIRECTOR, DISCOVERY EDUCATION https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623808552267-K90VKNP5H9CMN9JHFIX1/3.png SOS for Social Media Pros “Adrienne is certainly a force to be reckoned with when it comes to strategic digital communications and public relations. I leaned on her completely for our digital comms strategy.” - RAE PICKETT, HEAD OF COMMUNICATIONS, YOUNG INVINCIBLES https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623808677018-IABW6E7KXRZN7IFL3MAP/4.png SOS for Social Media Pros “Adrienne has created a culture of testing and reporting on the AARP Advocates social team. Her detailed reporting and insights allow me to optimize performance and know which tactics will increase the odds of us hitting our goals.” - JENNIFER BEAM, SOCIAL MEDIA DIRECTOR AT AARP https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623808780689-HBLMG78812KRZBF6ALL1/2.png SOS for Social Media Pros “I’ve had the opportunity to serve as Adrienne’s direct supervisor, vendor, and her client. She is not only passionate about social media, she backs up her gut instincts with data and thoughtful insights. Beyond social, she makes sure everything ties back to overall marketing goals.” - GEOFF LIVINGSTON, CMO OF LEGENDS OF LEARNING https://vivimaelabs.com/vip-day daily 0.75 2024-10-23 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1667621133045-LKYUMUCJUETSULIQVOT9/COVER+VIP+DAY.jpg VIP DAY https://vivimaelabs.com/home daily 0.75 2017-08-13 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1502656920917-BJ0I535BN0M5B5HVD3FE/ViviMaeLabs.png Home https://vivimaelabs.com/clients daily 0.75 2017-08-13 https://vivimaelabs.com/about daily 0.75 2017-08-13 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1502653801925-3QBHUVX8A2GD35ZZJ810/image-asset.jpeg About https://vivimaelabs.com/image daily 0.75 2017-05-02 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1503183724856-H0WMBQ7HKDG0O2AA0MCN/Copy+of+Wordpress+Header.png Image https://vivimaelabs.com/about-us daily 0.75 2019-09-30 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1566667261188-H8FKGHY0Z5RWMZOOY6PS/DSC08545.JPG About Us https://vivimaelabs.com/home-1 daily 0.75 2019-10-04 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1503184763913-UPWXHEQA6K7Q4RB48PPW/ViviMaeLabs.png Home https://vivimaelabs.com/about-us-1 daily 0.75 2017-08-23 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1503454383069-8YH4SCVNMB4ASQ5TQYKE/11412152_979631324167_5449484670638144150_n.jpg About Us - Adrienne Sheares   Founder and CEO of ViviMae LabC https://vivimaelabs.com/pricing-services daily 0.75 2019-10-04 https://vivimaelabs.com/testimonials daily 0.75 2020-10-16 https://vivimaelabs.com/faq daily 0.75 2017-06-07 https://vivimaelabs.com/contact-us daily 0.75 2020-11-13 https://vivimaelabs.com/terms-conditions daily 0.75 2017-08-23 https://vivimaelabs.com/schedule-appointment daily 0.75 2017-06-07 https://vivimaelabs.com/about-1 daily 0.75 2020-10-25 https://vivimaelabs.com/batch-3 daily 0.75 2020-11-03 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603621704565-S3F0BG1IZMHX04VC7G6U/1.png Batch 3 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603621723137-6W3EK9DZDDSGDK4HZJKR/image-asset.png Batch 3 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1603621741481-ZMX16TY29A8UQJAWDX3D/images.png Batch 3 https://vivimaelabs.com/terms-of-use daily 0.75 2021-02-06 https://vivimaelabs.com/thank-you daily 0.75 2021-03-17 https://vivimaelabs.com/links daily 0.75 2022-11-20 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/b3d20ab8-05f8-4afc-a7e4-1e02e56693e3/MicrosoftTeams-image.png Adrienne Sheares https://vivimaelabs.com/in-the-media daily 0.75 2024-09-05 https://vivimaelabs.com/store daily 0.75 2021-06-15 https://vivimaelabs.com/store/sosforsocialmediapros monthly 0.5 2021-06-16 https://images.squarespace-cdn.com/content/v1/599086a3bebafb01ec29080c/1623812333831-61FU4IFGURKHGNOCV873/Untitled+design+%2820%29.png Store - SOS for Social Media Pros: Storytelling with Data Bundle Pre-Order